Portfolio

Hi, I'm Palak Lilaker

Content Writer & Social Media Strategist

I thrive on growth, creative storytelling, and building content that connects brands with the people who matter most. From SEO-driven blogs to scroll-stopping Reels, I craft words and campaigns that feel warm, clear, and intentional.

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Palak Lilaker
About

A little about me

I'm a content writer and social media strategist who believes great storytelling turns audiences into communities. With a B.A. in Literature & Food Nutrition from Maniben Nanavati Women's College (2023), I bring both creative depth and practical clarity to every brief. My Certificate in Creative Writing — awarded by author and poet Rochelle Potkar — continues to shape how I write with empathy, rhythm, and purpose.

Languages

EnglishHindiMarathiGujarati
Skills

What I bring to the table

A mix of strategy, storytelling, and platform fluency — ready for brands that want content with heart and results.

Content Strategy & Digital Marketing

AI Tools for Content Creation & Optimization

Short-Form Video & UGC Strategy (Reels & YouTube)

Brand Communication & Storytelling

Social Media Growth & Algorithm Analysis

Experience

Where I've grown

Roles that shaped how I write, plan, and lead content — from brand campaigns to campus media.

  • Content Writer

    Corient Business Solutions

    Mumbai · March 2026 – Present

    • Write SEO-friendly blogs, landing pages, guest posts, and website content
    • Create engaging scripts and marketing copy for digital campaigns
    • Develop clear, audience-focused content aligned with brand and business objectives

  • Content Writer & Social Media Coordinator

    American Hairline & Alchemane

    Mumbai · May 2024 – December 2025

    • Develop scripts and concepts for Reels, YouTube, and social media campaigns
    • Direct UGC shoots in salon and outdoor settings; coordinate with models, videographers, and editors for smooth execution
    • Manage content calendars, shoot schedules, and idea pipelines
    • Write emotional, story-driven scripts for hair toppers, extensions, patches, and SMP
    • Track trends and algorithm updates to improve content performance

  • Social Media Director & HR Director

    Rotaract Club, Maniben Nanavati Women's College

    Mumbai · June 2021 – 2023

    • Managed the club's official social media platforms and event communications
    • Created engaging content to enhance audience reach and engagement
    • Led HR initiatives, including recruitment and member engagement
    • Collaborated with teams to plan and execute club events

  • Editor

    English Department Magazine, Maniben Nanavati Women's College

    Mumbai · 2022 – 2023

    • Edited and curated literary submissions for the department's annual magazine
    • Coordinated with contributors, faculty members, and the editorial team
    • Reviewed content for clarity, consistency, grammar, and editorial quality

  • Volunteer

    Steer For Change (SFC), Youth NGO

    Mumbai · 2020

    • Helped organize "Nritya Bodha," a dance workshop for International Dance Day
    • Designed participation certificates for workshop attendees
    • Coordinated a webinar, "Zero Waste Living for Beginners"
Education

Academic path

B.A. Literature & Food Nutrition

Maniben Nanavati Women's College

2023

12th

Tapiben Chhaganlal Lalji Valia Junior College

2020

10th

Hansraj Morarji Public School

2018
Achievements

Highlights & extras

Recognition, creative milestones, and pursuits beyond the byline.

Certificate in Creative Writing, awarded by author and poet Rochelle Potkar

Runner-up, National Level Research Paper competition

Paper presentation at JISCEPOL (Japan–Indo Student Cultural Exchange Program), Fukuoka University

8 years of training in Bharatanatyam (classical Indian dance)

Participant, Badminton Tournament (Rotaract Club)

Completed MOOC Academy short course and the 'Study Skills Course' on Alison

Contact

Let's create something

Have a project, collaboration, or role in mind? I'd love to hear from you.

Reach me directly

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